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Bizo on YouTube

// August 17th, 2010 // No Comments » // Work

Using BizAds – Self Service Advertising Platform

Bizo in the News, Again!

// February 1st, 2010 // No Comments » // Work

Bizo announces beta testing of BizAudience API
http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100201/FREE/100209984/1078/newsletter011

Sean Callahan
Story posted: February 1, 2010 – 12:43 pm EDT

San Francisco—Bizo, an online b-to-b audience targeting platform and ad network, announced Monday a private beta launch of the BizAudience API.

The tool is designed to enable b-to-b marketers to understand immediately who is visiting their sites to allow targeted messaging to business professionals on Web sites and landing pages. Bizo enables individual visitors to be anonymously defined by their business demographics.

“The BizAudience API is a natural extension of our flagship platform. With the API, marketers can use our bizographic targeting to significantly improve the conversion rates of their landing pages—delivering more personalized Web experiences for their users,” Russell Glass, Bizo CEO, said in a statement.

Bizo CEO On Fox Business

// January 20th, 2010 // No Comments » // Work

Pretty cool for us – take a look.

Bizo (Lee’s Employer) in the News

// January 12th, 2010 // 2 Comments » // Work

Bizo Stakes Claim as Leading B2B Audience Targeting Platform by Closing 2009 With Record Fourth Quarter

Fresh Funding, New Customers, and an Expanded Partner Network Lead the Company to its First Profitable Month

prnewswire – Press Release Source: Bizo, Inc. On Tuesday January 12, 2010, 9:00 am EST

SAN FRANCISCO, Jan. 12 /PRNewswire/ — On the heels of its recent funding, Bizo (www.bizo.com), the world’s largest online B2B audience targeting platform and advertising network today announced several milestones that led to its first profitable month in December 2009, and a record fourth quarter.

Formed as a spinoff of ZoomInfo’s bizographic advertising business in May 2008, Bizo closed the last quarter of 2009 by:

* Growing its revenue run-rate to more than $5 million, representing a 600 percent year-over-year growth
* Adding more than 30 new publisher partners
* Increasing its customer base by more than 300 percent versus the fourth quarter of 2008
* Completing a $6 million round of equity financing led by Bessemer Venture Partners, and existing investors Venrock, Vulcan and Ascent

With its Bizographic Targeting Platform, marketers are able to reach exactly the right online business audience by targeting their campaigns based on key business demographics or “bizographic” data, including industry, company size, job function and seniority – all while maintaining strict audience anonymity. Bizo counts seven of the top 10 B2B advertisers as customers, a group which includes marquee brands such as JPMorgan Chase, Monster, Microsoft, Jaguar, Aston Martin, Adobe, Liberty Mutual, Sprint, Verizon and Philips Lighting.

“I’m thrilled with the progress we made in 2009 to solidify our role as the premier business targeting platform for marketers looking to get in front of the right online professionals,” said Russell Glass, Bizo CEO. “I’m particularly excited about the hundreds of incredible customers and partners we’re now working with and look forward to seeing how they continue to harness our bizographic data to more effectively target business professionals.”

Bizo also rounded out 2009 by signing two key strategic relationships, including U.K.-based The Digital Partnership and interCLICK – making its data accessible in international markets as well as thousands of high quality business, news and technology sites.

“Bizo gives us more value for our impressions than any other ad network, while delivering additional revenues by anonymously targeting our audience after they leave our Web site,” said Frank Vaculin, CEO of business information publisher Spoke. “That’s real money that goes right to our bottom line.”

To learn more about Bizo’s online B2B audience targeting platform and network, visit www.bizo.com

About Bizo (www.bizo.com)

Bizo, Inc. is the world’s first targeted B2B audience targeting platform and advertising network, and currently reaches more than 45 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B2B marketing with precise ad targeting that’s based on a prospect’s bizographics — industry, functional area, seniority, size of company, education, gender, location and more. This unique understanding of a person’s bizographics allows Bizo to anonymously deliver powerful ad targeting based on these attributes and behaviors. Bizo is privately held and based in San Francisco, CA.

Copyright © 2009 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

New Bizo Press Release: Bizo Taps Former Crain’s and B2BWorks Executive…

// March 2nd, 2009 // No Comments » // Work

Great hire for us, especially with the economy the way it is. Bill has already made an impact and I’m hopeful he’s just getting started.

Bizo Taps Former Crain’s and B2BWorks Executive to Build out Business Development Group and Partnership Strategy

First Targeted B2B Advertising Network Bizo Finishes its First Quarter of Operations with Over 60 New Partners and Customers

// January 28th, 2009 // No Comments » // Work

Top performing display advertising network for four of five largest B2B clients

San Francisco, CA (PRWEB) January 28, 2009 — Bizo, Inc., the world’s first targeted B2B advertising network, announced its Q4 and 2008 results today, with revenues exceeding plan and a trajectory to attain positive cash flow in 2009. Bizo, which launched publicly in September of 2008, has built its network to over 30 million targetable business professionals. This makes it the largest B2B ad network in the world, and the only network that allows a marketer to target the business professional by intent as well as bizographic data such as job title, company size, industry, and seniority.

In Q4, Bizo signed over 20 advertisers, including Capital One, Monster, RatePoint, and Superpages. Additionally, more than 30 top business data and inventory providers have joined the network, including Manta, Technorati, BizBuySell, BusinessMart, ResourceNation, and Plaxo. Bizo was the number one performer for four of its top five clients and paid out over $150k in royalties to its publisher partners in Q4.

"It’s all about results, particularly in a down economy like the one we’re currently facing," said Russell Glass, Bizo’s founder and CEO. "We’re thrilled that we’ve made so many B2B advertisers and publishers successful in our first quarter out of the gate, and I think we’re well positioned to quickly grow this initial success into a large and sustainable business."

"In just a few months working with Bizo, we’re increasing our brand awareness with audiences that matter," said Richard Turcott, CMO for RatePoint, Inc., a leading provider of customer feedback and online reputation management services. "Bizo’s business targeting ensures we’re getting in front of the most qualified audiences for our business, and it shows in the results."

"Plaxo has a user base that is very attractive to advertisers," said Peter Lester, the VP of business development for Plaxo, a social utility popular with professionals. "Bizo’s targeting capabilities have enabled advertisers for the first time to directly reach specific groups within that user base, in turn yielding significantly higher revenue for Plaxo."

Bizo’s technology collects anonymous bizographic data from many different data provider partners and optimizes it to deliver a unique understanding of its business professional audience. With this technology, Bizo is able to put a marketer’s message in front of exactly the right audience, improving the efficiency of every dollar spent.

Bizo’s B2B advertising network is currently accepting applications for publisher, data provider and advertiser relationships at http://www.bizo.com. Bizo will be presenting its entire line of services at the eComXpo Virtual Forum January 28th and 29th. Interested participants can register for free passes to visit the Bizo booth by signing up here.

About Bizo:
Bizo, Inc. is the world’s first and largest targeted B2B advertising network, and currently reaches over 30 million targeted business people across thousands of sites on the web. Bizo has created a new approach to online B2B marketing with precise ad targeting that’s based on a prospect’s bizographics – industry, functional area, seniority, size of company, education, gender, location and more. This unique understanding of a person’s intent and bizographics allows Bizo to anonymously deliver powerful ad targeting based on these attributes and behaviors.

For a B2B marketer, Bizo allows marketers to target specific business audiences on publisher sites across the web to easily and affordably reach highly qualified audiences.
For a publisher, Bizo creates new revenue opportunities and increases monetization of publisher audiences.
For business audiences, Bizo decreases the volume of irrelevant and annoying advertising across the web. Bizo only utilizes anonymous information, ensuring complete privacy.

Bizo is privately held and based in San Francisco, CA.

First Targeted B2B Advertising Network Bizo Finishes its First Quarter of Operations with Over 60 New Partners and Customers

Cool Work Stuff – Bizo Press Release

// May 20th, 2008 // No Comments » // Goings On, News?, Work

ZoomInfo Bizographic Advertising Business Unit Forms New Company

Bizo, Inc. Will Deliver First Online Ad Network Targeting Business People

Waltham, Mass. – May 20, 2008 – ZoomInfo™, the premiere provider of business information, has spun off its bizographic advertising business unit into a new company, Bizo, Inc., based in San Francisco. Former ZoomInfo GM and SVP Russell Glass will lead Bizo as its CEO. The Bizo spinoff is wholly funded by ZoomInfo. As a result, existing ZoomInfo investors, including Venrock, Flagship and Vulcan, are significant shareholders in the new company.

“ZoomInfo’s profitability gave us the freedom to experiment with our technology in new and creative ways,” said Jonathan Stern, CEO, chief scientist and founder of ZoomInfo, and cofounder of Bizo. “We quickly realized that our business information index allowed marketers to deliver targeted online ads at a level never before seen. Establishing Bizo as its own company allows Russell and his team to focus on building the largest targeted B2B advertising platform in the world to penetrate the multi-billion dollar online advertising market.”

In October 2007, ZoomInfo first unveiled plans to launch the industry’s first bizographic advertising platform – an advertising targeting platform based on people’s “business demographics.” Since then, Bizo has been operating in stealth mode, building its technology platform and signing partnership agreements with multiple advertisers and publishers.

“As a marketer myself, I know that B2B marketers don’t have many options for effective advertising online today,” said Glass. “Giving them the ability to reach precise business audiences across the web brings an exciting new toolkit to the B2B marketing space.”

“ZoomInfo had a fantastic 2007, profitably exceeding $16 million in sales,” said Bryan Burdick, ZoomInfo’s president. “Our plan for 2008 is to continue our growth and maximize opportunities in new markets. While B2B advertising is complimentary to ZoomInfo’s business, the market has been starved for the ability to target business professionals online. Creating a new business in order to meet that need was an ideal solution for us. ZoomInfo will continue to focus on building the most accurate and up-to-date database of business information, and will provide a competitive advantage for Bizo’s success.”

Bizo will continue to leverage ZoomInfo’s understanding of business people and companies to allow marketers to target business users based on thousands of segmenting possibilities, including combinations of title, company, industry, functional area, company size, education, location, etc. The company expects to publicly launch its bizographic advertising platform later in 2008 with over 20 million targetable business users in its network.

About ZoomInfo
ZoomInfo is a business information search engine used to quickly find information about industries, companies, people, products and services. ZoomInfo is used by sales and marketing professionals to identify business opportunities, by recruiters to locate talent, and by anyone conducting in-depth research about products, services and businesses. ZoomInfo’s semantic search engine continually crawls the Business Web – the millions of company Websites, news feeds and other online sources – to identify company and people information which is then organized into fresh, comprehensive and objective profiles. ZoomInfo currently has profiles on nearly 40 million people and over 4 million companies, and its search engine adds more than 20,000 new profiles every day.

According to Nielson/NetRatings, in April 2007 ZoomInfo was the fastest growing network in the country, with 276% annual growth. More than 6 million people search www.ZoomInfo.com every month. In addition, nearly 3,000 customers, including Yahoo!, Microsoft, Oracle, PepsiCo and 20% of the Fortune 500, use ZoomInfo’s patented search tools. ZoomInfo is privately held and based in Waltham, Massachusetts.

ZoomInfo (my employer) Adds another Award…

// December 6th, 2007 // No Comments » // Work

Red Herring 100 North America Awards

For 10 years, the Red Herring’s editorial team has diligently surveyed entrepreneurship around the globe. Technology industry executives, investors, and observers have regarded the Red Herring 100 lists as an invaluable instrument to discover and advocate the promising startups that will lead the next wave of disruption and innovation.

Past award winners includes Google, Yahoo!, Skype, Netscape, Salesforce.com, and YouTube.

Here’s the list!

Me at work…

// October 16th, 2007 // No Comments » // Funny, Work

Believe it or not – I’m Dilbert in this regard. Once they got me the flat screen so I can go dual monitor in my cube I forgot about asking for the raise (just kidding Mike).