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Bizo targets business-to-business niche for ads

// May 21st, 2010 // Uncategorized

Nice article in the SF Business Times on Bizo.  There’s a shot of Russ (left) in some alley.  Maybe it is symbolic of how Bizo is alone in the B2B data space?  I dunno.  Here’s the free version of the article, you have to be a subscriber to get the full version.

Bizo targets business-to-business niche for ads

San Francisco Business Times – by Janet Kornblum

Bizo is one of the hottest Internet startups that most consumers have never heard of. That’s because Bizo, an advertising company, focuses on the business-to-business — not consumer — market.  The San Francisco company said it reaches more than 50 million business people across thousands of websites with its business-to-business targeted ad network.  Bizo uses digital tags — cookies — that are planted in the web browsers of individuals to target business ads to business users. Unlike some advertising companies that surreptitiously plant the tags, Bizo does it openly.  It doesn’t store any personal information, such as name or emails, but it does collect information about the person’s profession and interests so that it’s “highly targeted, but anonymous,” said CEO Russell Glass.